Is Facebook doing enough to prevent fraudulent ads?

In recent years, Facebook has grown to be one of the most dominant players in online advertising, but when it comes to policing the ads it displays, is it asleep at the wheel?

An investigation by Justin Seitz, creator of investigation tool Hunchly, raises questions about just how hard Facebook is working to weed out bad ads.

Social media scammers: be careful who you hire

We all know about social media ‘gurus’: the hired guns with thin track
records who claim that they know all of the secrets to social media
success and can boost your business on Facebook and Twitter for a sum.

In most cases, the social media ‘guru‘ is thought of as an
opportunistic type who overpromises and underdelivers. But a friend in
the United States who works as a strategic marketing consultant relayed
a story to me that hints there may be social media gurus who are
really social media ‘scammers.’

Hackers turn iTunes into iFraud

Recently, authorities in the United States uncovered a scam in which criminals stole millions of dollars by making small charges to stolen credit cards. The average charge ranged from as little as 25 cents to no more than $9, which explains why 94% of the victims never noticed the charges.

If complaints that surfaced this past weekend are any indication, scammers with a similar model have set their sights on one of the world’s most popular service for buying digital content: iTunes/the App Store.

Scotland Yard crackdown exposes Google’s flaws

British police have shut down more than 1,200 websites selling fake designer clothing in jewelry in the past week. And along with those websites, they’ve taken out some of Google’s top results.

Thanks to a tweet tip, the aftermath of Scotland Yard’s crackdown can be seen with a Google UK search for ‘ugg boots‘. As I write this, no less than seven of the top 10 results on the first page for this search are inaccessible. One of the websites that can’t be accessed includes the top-ranked site:

Is the controversy over virtual goods and ‘scam’ CPA offers overblown?

The market for virtual goods, and the CPA offers that many consumers
complete to purchase them, is under attack. The first salvo was fired
by TechCrunch’s Michael Arrington and the battle has now spread to the
mainstream media.

The fallout was quick. And it continues: after being the target of no
less than six TechCrunch posts in the past week relating to these
scam‘ offers, Zynga, one of the most prominent companies in the space,
has removed all of its CPA (lead gen) offers while it seeks to work with the third
party networks that provide them to root out the types of offers that
have come under fire.

Gawker the latest victim of malicious ad buyers

Old media and new media may do battle in the quest for consumer eyeballs but they increasingly have a common foe: malicious ad buyers.

Last month, the New York Times fell victim to a sophisticated scam in which a scammer was able to buy ad inventory directly from the news giant posing as a past buyer of ads on behalf of VoIP company Vonage. The Times had to scramble to locate the malicious ad when legitimate-looking ads were swapped for malware-serving ads.