scannable pages

Net-A-Porter’s new shoppable magazine: is it any good?

Net-A-Porter unveiled a new print magazine last week which it hoped would disrupt the old model of print publishing through new innovations such as shoppable pages.

The bi-monthly magazine, named Porter, is due to be published six times a year with 400,000 copies of each edition made available across 60 countries.

It enables Net-A-Porter to connect magazine readers to its ecommerce store, as all of the pages can be scanned using the retailer’s mobile app.

This then gives users several options, including finding an item on the ecommerce store, visiting a third-party website, or watching a video.

As with all fashion magazines, Porter’s pages are liberally filled with adverts. These are also scannable, but only link to the brand’s website.