schema

What are Rich Pins and how can you use them?

Pinterest marketing for retailers has gotten a whole lot more interesting.

Quite simply, Rich Pins offer more details than your standard Pinterest pins, therefore making them more useful.

If you’re a retailer you can include product information such as real-time pricing, stock availability and direct links to the product page.

Rich Pins are a very similar concept to ‘rich snippets’.  If you’re already aware of ‘rich snippets’ then you’re half way to understanding Rich Pins.

What is Schema markup and why should you be using it?

Pages with Schema markup rank four positions higher in search results, according to a study by Searchmetrics.

That’s an incredibly juicy proposition. 

I’ve been making a point in my journey as a writer for Econsultancy to investigate the many and varied terms in digital that I don’t understand.

As I am a relative newcomer to the digital marketing world, this is like a trial-by-fire. In previous weeks I’ve covered terms like CRM, CRO and black hat and white hat SEO.

This article will be a beginner’s guide covering various aspects of Schema, from a basic explanation as to what it means, to why you should be using and some stats to back up the claims.