schema

What are Rich Pins and how can you use them?

Pinterest marketing for retailers has gotten a whole lot more interesting.

Quite simply, Rich Pins offer more details than your standard Pinterest pins, therefore making them more useful.

If you’re a retailer you can include product information such as real-time pricing, stock availability and direct links to the product page.

Rich Pins are a very similar concept to ‘rich snippets’.  If you’re already aware of ‘rich snippets’ then you’re half way to understanding Rich Pins.

seo

What SEO beginners need to know: a basic skills guide

SEO is now considered a basic skill, not the more technical aspects, but a good solid understanding should be a pre-requisite.

So says our brand new Skills of a Modern Marketer best practice guide. The report defines the soft skills needed to be successful in an organisation and the deep vertical knowledge areas that marketers see growing in importance in the coming years.

Search engine optimisation, as well as social media and the ability to write good copy, are considered fundamental skills and have grown increasingly important within the last few years. 

If you take for instance the importance of content marketing efforts within companies, it’s vital for everyone in that company to have an appreciation of all the different skillsets required to make it work. Companies are also much more likely to hire you if you have a broader knowledge, as less and less roles require just one specific skillset.

So let’s get you started.

I’ve talked a lot about SEO here on the blog, from creating a dictionary of SEO terms, navigating black and white hat SEO, to investigating the current SEO landscape.

This will be a collection of all the fundamental knowledge that I’ve collected over the last year, which should hopefully be helpful for any beginner in any organisational role.

What is Schema markup and why should you be using it?

Pages with Schema markup rank four positions higher in search results, according to a study by Searchmetrics.

That’s an incredibly juicy proposition. 

I’ve been making a point in my journey as a writer for Econsultancy to investigate the many and varied terms in digital that I don’t understand.

As I am a relative newcomer to the digital marketing world, this is like a trial-by-fire. In previous weeks I’ve covered terms like CRM, CRO and black hat and white hat SEO.

This article will be a beginner’s guide covering various aspects of Schema, from a basic explanation as to what it means, to why you should be using and some stats to back up the claims.