Scott Silverman is a familiar name and face in e-commerce, having served as executive director of Shop.org for over a decade. During his tenure, his focus was developing digital ways to sell tangible things. In his new role as co-founder and VP Marketing of Ifeelgoods.com, Silverman’s focus will be on a newer trend in e-commerce: virtual goods, including digital rewards and incentives.
Nothing to sneeze at, given it’s estimated some $1.6 billion will be spent by consumers this year on social games such as FarmVille and Mafia Wars. So we caught up with Silverman to discuss his new company – and a just-announced deal with Facebook.