The scripting feature allows users to automate management of their AdWords accounts.
Examples range from a simple command that sends an hourly email with updated spend, to a bid management operation that adjusts bids based on the stock market.
AdWords scripts are the future of paid search management, particularly for large accounts which require automation.
Writing your first snippet of code may seem complex at first, but it doesn’t take long to pick up, and is accessible without the usual long-winded process of writing an application for the AdWords API.
By following the steps in this article, you’ll have written your first script in no time at all.