search ads

Are search ads really less ‘helpful’ than television and newspaper ads?

Amongst many digital marketers, it’s common knowledge that search is one of the most effective advertising mediums known to man. Television? A waste of money. Newspapers? Puhleeze; most of them won’t be around much longer.

But according to a poll conducted by Harris Interactive on behalf of AdWeek, adults in the United States find television and newspaper ads to be more ‘helpful‘ than search ads when it comes to making purchasing decisions.

Yahoo lowering minimum bids on keywords?

Yahoo has new life. The organizational shakeup that was anticipated transpired this week and Yahoo’s new CEO Carol Bartz has started Yahoo down a path that employees and shareholders hope will revitalize the company.

But revitalization isn’t going to happen overnight. Despite ongoing efforts to boost its search ad business, Yahoo is still in a bad spot when it comes to its search ad offerings.

Yahoo makes developers the BOSS

Yahoo’s Build Your Own Search Service, or BOSS, is one of the most visible components of Yahoo’s Open Strategy.

With BOSS, developers are given the ability to build their own search engines that query Yahoo using an API and can then take the results that Yahoo returns and do with them what they please.