search box

How retailers handle site search for the most popular Christmas gifts

In which we take a selection of the most popular gifts this Christmas and see how some of the top UK retailers’ site search handles them.

When I begin typing ‘Frozen Snow Glow Elsa’ into Amazon’s search box, will the item immediately appear at the top of the predictive text suggestions? When I search for ‘Nerf’ at John Lewis will the first product listing be its most popular model ‘The Demolisher’. Will Toys R Us direct me to the correct ‘Transformers Grimlock’ toy?

Why travel brands should focus on the search box

On a recent post reviewing user experience on hotel websites, one commenter observed that airline sites were much more task focused than their hotel counterparts, despite both being in the same industry. 

I do think that travel sites, hotel or airlines, should be focusing on the main user goals when they arrive at the homepage, which is normally encouraging them to search for the product in question. 

To this end, a clear and prominent search tool is needed, with a minimum of distractions from it.

While there is an obvious temptation to cram lots onto a homepage, resisting this urge helps more users to start their search.

I’ve been looking at some airline and hotel chain sites to see how they approach this issue. 

Give website visitors more choices via site search

Customers everywhere love choice. And when you sell online, giving shoppers choice means making sure they can find what you have to sell, and making it easy for them to compare and contrast different product or service options. 

Site search can be one of the most useful tools in your ecommerce toolbox for helping website visitors browse products and information quickly and easily, and view search results in ways that best fit their needs.

With a user-friendly site search experience, visitors are more likely to convert, and more likely to return to your site for more purchases.

Here are some ideas, taken from our Big Book of Site Search Tips, to help you create an engaging and user-friendly site search experience that can more easily attract visitors to the products they want to buy.

Search box placement: examples and best practices

Site search is vital for online retailers, as use of the search box by visitors indicates that they have a product in mind when they visit the site, and shows a possible intent to purchase. 

So where should retailers place the site search box for maximum impact and usage? 

I’ve been looking at where online retailers are placing their site search functions, and how they can make them stand out on the page… 

Site search for e-commerce: 13 best practice tips

An effective site search function on an e-commerce site has a number of potential benefits. Customers are accustomed to finding results quickly and (mainly) accurately from search engines, and will expect a similar experience on e-commerce sites. 

On e-commerce sites, up to 30% of visitors will use the site search box, and each of these users is showing a possible intent to purchase by entering product names or codes. 

Here are some tips and examples showing best practice in search box placement and design… 

20 ways for etailers to optimise site search and navigation

Improving your site search and navigation can have a dramatic impact on
sales. Not being able to find the product you want is one of the top –
and sometimes overlooked – barriers to conversion.

In this article I’ve
attempted to summarise what I see as the most important steps to
improving the customer experience. While some require specific
technology, many of these ideas can be implemented on any website.