SEO is now considered a basic skill, not the more technical aspects, but a good solid understanding should be a pre-requisite.
So says our brand new Skills of a Modern Marketer best practice guide. The report defines the soft skills needed to be successful in an organisation and the deep vertical knowledge areas that marketers see growing in importance in the coming years.
Search engine optimisation, as well as social media and the ability to write good copy, are considered fundamental skills and have grown increasingly important within the last few years.
If you take for instance the importance of content marketing efforts within companies, it’s vital for everyone in that company to have an appreciation of all the different skillsets required to make it work. Companies are also much more likely to hire you if you have a broader knowledge, as less and less roles require just one specific skillset.
So let’s get you started.
I’ve talked a lot about SEO here on the blog, from creating a dictionary of SEO terms, navigating black and white hat SEO, to investigating the current SEO landscape.
This will be a collection of all the fundamental knowledge that I’ve collected over the last year, which should hopefully be helpful for any beginner in any organisational role.