I’ve been making a point in my journey as a writer for Econsultancy to investigate the many and varied terms in digital that I don’t understand.
As I am a relative newcomer to the digital marketing world, this is like a trial-by-fire.
In my first few weeks, terms like CRM, CRO, iBeacons, retargeting and PPC all felt like an alien language.
None more so than the phrases ‘black hat’ and ‘white hat’ in relation to search engine optimisation (SEO).
In this article I’ll be investigating what is meant by each of these terms by asking: What are the basic principles of each ‘hat’? What is considered best practice? and what should be avoided?
“Boy, have we got a vacation for you”