The Tweet was on at the Search Engine Strategies conference today as author and internet entrepreneur Guy Kawasaki unpacked a box of tricks, optimization sites, and a few controversial concepts to increase the business effectiveness of using Twitter. His most surprising advice: don’t be too impressed with your amount of followers.
“I think the most important measure of success on Twitter is “retweets,'” he said in his conference keynote. “The number of people following you means less and less.”
That comment contradicts some of Kawasaki’s own recent writing, but a 1,000 percent growth rate will cause an expert to reconsider his thinking. Kawasaki listed some of the people and organizations that top the amount of followers to show that the average business person can’t compete, and can’t be relevant when Twitter followers are stacked up against CNN and Barack Obama. Kawasaki said he is able to attract followers because of the quality of the links he includes in Tweets. The quality then leads to retweets, which can be measured at ReTweet, and can mark a trail for interested customers.