In the UK search is a one-man show, with Google hoovering up around 90% of the market while Bing and Yahoo battle it out for the rest.
So it takes a brave man to start a company that aims to take on Eric Schmidt and co at their own game.
But as co-founder and CMO of WeSEE, Adrian Moxley has risen to the challenge. His startup has created a visual search engine by using image recognition technology to classify pictures and photos across the social web.
I spoke to Moxley to find out more…