search marketing campaigns

Four best practice tips for Facebook Advertising

In my last post, I argued that the growth of Facebook is such that marketers can no longer ignore it as a platform. However, I also mentioned that it is much less mature than search marketing, and as such best practice techniques aren’t as well developed.

So in this post I’m sharing my thoughts on how best to use this fast emerging channel most effectively, based on how we see agencies and advertisers using our platform to manage Facebook campaigns.