search marketing

What were the biggest SEO trends of 2016?

It’s that time of year again; time to take stock of everything that’s happened in marketing since January.

Let’s start by looking at the big talking points in SEO, with the help of some our industry’s esteemed search experts.

Six online advertising tactics set to rise

Online budgets are getting bigger to more accurately reflect consumer behaviour, but so are ROI expectations.

And some new technologies which promise to bring us closer to our customer, arguably push us further away.

How is the ad tech landscape changing in 2016? And what tactics can we expect to boom?

Does your SME need an SEO agency? Here’s how to decide

Should SME owners employ an agency to carry out SEO?

Of all the questions we get asked at Econsultancy, this is the one that always jumps out at me.

We get asked by SMEs that are using an agency and not seeing great results, as well as those who haven’t yet attempted anything in earnest, either in-house or with a partner.

Three ranking factors SEOs cannot agree on

I apologise for lumping all SEOs together in the headline, some are good and some are still bad, but as the layman or ‘content person’ knows, there are a lot of opinions out there.

If you came via the blog homepage, the header image on this post showed Jupiter, Mercury and Io from Roman myth. 

Myth is a word that crops up a fair bit in SEO, such is the knowledge of the ‘inner workings’ of the Google ‘algorithm’.

SEO & Black Friday: How are brands preparing their landing pages?

We’ve been looking at some analysis of search performance in the lead up to Black Friday.

Electrical retailer Currys has had its strategy licked for some time, whereas Amazon has the odd improvement it could make to its usually omnipresent site.

Both sites show a consistent (and year-round) landing page is important for brands capitalising on annual events.