Google to launch comment platform to rival Disqus and Facebook
Thanks to the rise of the social web, some of the most valuable content on many websites isn’t created by their owners – it’s created by the users in the form of comments.
When it comes to providing the functionality that enables users to comment, third parties often play a key role.
That’s because instead of rolling their own commenting functionality, many website owners turn to companies like Facebook and Disqus, which have carved out a niche for themselves by offering commenting functionality that can be enabled with a few lines of code.