Search plus Your World – Econsultancy

Google to launch comment platform to rival Disqus and Facebook

Thanks to the rise of the social web, some of the most valuable content on many websites isn’t created by their owners – it’s created by the users in the form of comments.

When it comes to providing the functionality that enables users to comment, third parties often play a key role.

That’s because instead of rolling their own commenting functionality, many website owners turn to companies like Facebook and Disqus, which have carved out a niche for themselves by offering commenting functionality that can be enabled with a few lines of code.

Blog SEO

Facebook, Twitter, MySpace chide Google

Some of the social networking companies feeling left out after Google’s Search, plus Your World launch may very well complain to regulators already gunning for Google, but they’re not going to wait for Washington D.C. or Brussels to tell Google how to manage its SERPs.

Instead, engineers at Facebook, Twitter and MySpace took matters into their own hands with focusontheuser.org and developed a bookmarklet for Firefox, Chrome and Safari that adds a “don’t be evil” button to the browser.

Blog Strategy

Google experimenting with new signup form

Google may be best-known as a search engine, but with more than 350m people actively using its Gmail service and more than 90m registered users on its Google+ social network, it’s clear that Google isn’t just a search engine.

Increasingly, that’s creating some tension as the Mountain View-based company uses search to promote its other offerings. Now, it appears that Google has turned to its signup form in its effort to boost usage of those offerings.

Blog PPC

Seven changes Search plus Your World brings to PPC

Search plus Your World is well underway in rolling out for English language Google.com searches.

The new evolution of Google is effectively live in the States and for many people in the UK, like myself, who search on the .com site by default rather than the .co.uk.

Search plus Your World impacts PPC just as it impacts SEO. Let’s look at seven reasons why your PPC strategy might need changes due to Search+

Blog PPC

Google could face EU antitrust action by April

Antitrust regulators in Europe have Google in their sights. In November 2010, the European Commission opened an informal investigation into the search giant to determine if it is abusing its position in the market.

The investigation covers everything from the company’s treatment of competitors’ search results to its new social network Google+. Normally, antitrust investigations like this take years to complete, but
it appears that the EU may be moving much more quickly than normal.

Blog Social

Search, plus Your World: a sad day for tech, but not for the reason you think

On Tuesday, Google announced Search, plus Your World.

The deep integration of Google+ results into its search results is perhaps the strongest reminder yet of the fact that Google is competing head on with publishers and other companies. Publishers and companies that hope to achieve top rankings in the company’s search results.