search rankings

Does Google use social signals for ranking?

There’s an awful lot of conflicting opinion out there, so let’s see if we can cut through it as best as we can.

I was writing an article on the pros of using social video apps last week, and as I typed the sentence “video can help with your visibility on search engine results pages (SERPs) and the more engagement the video receives in the form of likes, comments and shares the higher up your video will appear” I realised that I didn’t know if that second part was actually true.

SEO for content marketing: seven success factors

Content marketing and SEO go hand in hand. Great content attracts links and can rank highly, while good SEO means the content you produce brings searchers to your site. 

SEO should be a major part of your content strategy, and the best way to rank well and to survive algorithm changes, is to produce unique and valuable content. 

In this post I’ll look at how we approach content and SEO at Econsultancy…

TD Bank bets on Google+ as a search play

For all of the time and money companies are investing in social media, marketers continue to grapple with basic questions about ROI. Is the investment worth it? Can the potential pay-off ever be measured accurately?

Progress in answering these questions varies from business to business, but at least one company has decided that its latest investment in social is really an investment in search.