search trends

search seo

Five ways in which search is evolving

The cool thing about search is the way it just keeps changing and growing, meaning website owners and marketers are constantly needing to adapt and exploit new opportunities to maximise their search presence.

Here are five noteworthy directions in which search is evolving that I think digital marketers need to be aware of. 

The UK’s top Google searches for 2012 revealed

It’s been a big year for over-hyped news stories in the UK. Kate Middleton’s pregnancy, the chief whip calling the police plebs, the usual guff around X Factor and footballers refusing to shake hands, to name but a few.

But which stories have really caught the nation’s imagination? 

Well wonder no more, as Google has come to the rescue with its search zeitgeist for 2012.

The stats below reveal the UK’s top trending search topics, the most popular ‘What is…’ and ‘How to…’ queries and the most searched-for individuals.

So, here’s what you’ve all been searching for this year…

Free shipping works in emails: study

Offering free shipping in emails is a tactic which is increasingly used in marketing and rightly so, as in can result in higher transaction rates, according to a new study.

A US focused report (pdf) by Experian CheetahMail has looked at the trends and offers tips on using this offer effectively. Here are a few key takeaways from the study, as well as some useful observations on search trends…