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A brief history of artificial intelligence in advertising

Somewhere in a sleepy North London suburb, a shopkeeper ritualistically opened his daily newspaper.

Eyeing the weather report, he moved a bin of black umbrellas to the front of the store, just inside the door where they could easily be seen by customers needing a quick respite from the approaching rain. The year is 1861 and a weather forecast, first published in London’s daily newspaper The Times, had likely influenced the purchase of an umbrella or two.

What are rich search results and how can you get them?

Search engines have for some time been making it easier for us to find answers using helpful features on the results page.

Google’s featured snippets provide instant answers to your queries. Map snippets lead you to a physical location such as a shop or restaurant. Google Shopping ads provide all the information you need to make a buying decision. And Google even uses video results to help with ‘how to’ searches.

Why Google ‘news feed’ seems like a risky idea to me

Last week you will have seen the news that Google has introduced a news feed experience to its app.

The GIF below shows what this experience looks like – the homepage will display news stories, videos and music based on a user’s search history.

Whilst I understand all the arguments for introducing a feed, I can’t help but get a sinking feeling. Clutter is about to descend on a service so iconic it should have Grade 1 listing.

How to integrate search & social: It’s all about curating audiences

The integration of search and social used to be about PR (social media driving link building) but now it’s increasingly about conversion.

With both Google and Facebook offering highly targeted advertising, the ability to build lists across search and social is changing the marketer’s approach.

Marty Weintraub, founder of Aimclear, spoke at this year’s SAScon about psychographic targeting and curating audience-based remarketing pools. Here are some of the tactics he extolled.

15 startling digital marketing statistics from this week

It’s a bumper stats roundup this week.

If you’re interested in social commerce, digital transformation, PPC, ecommerce conversion rates, print ad spend, travel UX, telco UX, programmatic, payments, insurance UX, Euro 2016 and fashion ecommerce… *pause for breath* then you’re in luck.

As ever, this post is simply the entrée - head to our Internet Statistics Compendium for a proper meal.