Five tips to optimise e-commerce site search

Internal site search is a core component of most e-commerce sites, but it’s rarely optimised to its full extent.

Tools such as Fredhopper, Endeca and Adobe Omniture Merchandising can help enormously in this matter but there are certain generic tasks that anyone can perform to help optimise their internal search, no matter what tools you’re using.

I’ll concentrate on the retail sector, but these tips could be translated to other sectors too. Here are five tips to try:

20 ways for etailers to optimise site search and navigation

Improving your site search and navigation can have a dramatic impact on
sales. Not being able to find the product you want is one of the top –
and sometimes overlooked – barriers to conversion.

In this article I’ve
attempted to summarise what I see as the most important steps to
improving the customer experience. While some require specific
technology, many of these ideas can be implemented on any website.