seasonal search

Seasonal search: how to do it right

Seasons and
events in the UK
and the world over have developed an increasing importance for brands and
marketers in appealing to consumers. One only has to look at the impact of
occasions such as Valentine’s Day to see how lucrative an event can be for a
brand.

Search offers brands a potentially engaging way to capitalise upon this,
which may not be as hard as you think. The initial
groundwork of a seasonal paid search campaign must be rooted firmly in the website
in question.

Depending on the brand, there are two potential options to pursue…