segment

Five uncommon ways for ecommerce retailers to segment their email list

It’s “divide and conquer” when it comes to email lists. Your analytics team is charged with putting your customers into their respective buckets.

Then it’s the job of the marketing and creative teams to come up with relevant messaging targeted to each segment.

Marketers are familiar with the traditional types of segmentation, such as gender, age, location and engagement.

These types of segmentation pay (literally), however, it can be even more rewarding to dig a little deeper into your list and find the correct segmentation for the job.

Following are five less-common methods of segmenting your list.

Email Marketing is the Cinderella of digital

There’s so much buzz about social media, web 2.0, online PR, Twitter and Facebook at the moment that it’s easy to overlook how powerful Email Marketing can be. Which is surprising when you
realise that for many of your customers email is still the primary
communication tool they use when online.

And judging from the record turn-out we had for the Econsultancy
session I ran
, I thought it would be useful to share 10 top tips for
improving your email campaigns….