selection

Five arrows in the bull's-eye of an archery target. Selective focus with the focus being on the back end of the arrow, with an out of focus target in the background.

Display retargeting buyer’s guide highlights growth in mobile retargeting

The retargeting industry has seen a boom in recent years as consumers become increasingly immune to generic display campaigns, creating a need for highly targeted and personalised campaigns aimed at the individual rather than the masses.

For advertisers, site retargeting has become standard practice, and they are looking at new and innovative ways to retarget their customers.