Search is indisputably the de facto way we navigate the internet. More and more, it’s creeping into our offline lives as well. As far back as a decade ago, studies were commissioned on how television viewers searched on-screen program guides, for example. Aspects of search, user experience and usability are now creeping into even more non-digital and mundane aspects of life. Even shopping for groceries.
Case-in-point: Self check-out machines have become a common sight at big box retailers, and recently they’ve started to appear in grocery stores as well. They afford both efficiency and cost-savings for retailers, right?
Not without the intervention of keyword and usability experts they don’t.