Facebook has gotten a lot of flack for its misdirected contextual advertising. Advertisers on the site have access to personal demographic data, and they don’t always use it wisely. (Hello free laptop offers that randomly use age and location data!)
Poorly targeted ads are bad for Facebook’s fledgling ad products, and the company has announced that it will start cracking down on demographic data abusers. Today, ClickZ has some details on Facebook’s plans. Marketers may not be exciting to see what the social network is getting rid of, but Facebook is keeping an eye on its longterm business model.