semantic analysis

2017 Measurement and Analytics Report

Content analytics for marketers

As marketers, we are becoming increasingly data-focused. It is likely that the next generation of CMOs will not just be creatives, but also data scientists standing in the control room of their organisation, with dashboards of live data flowing in from sales, marketing, and customer service activity.

This goes beyond transaction and conversion data, to include details of interactions with brand-authored content, as well as user-generated content and sharing of content on social networks.

So how can content analytics allow you to build detailed customer profiles, analyse customer feedback for trends, and personalise content and product propositions?

Semantic analysis answers the question: who won the Super Bowl?

The Super Bowl may be the biggest event in sport (except, of course,
everywhere outside of the U.S.), but everyone knows that the battle
that occurs each year on Super Bowl Sunday doesn’t take place on the field.
It takes place during the commercial breaks.

The battle for
consumer hearts and minds costs a lot of money, and it increasingly
involves the internet, which is where much of the buzz about Super Bowl
commercials can be found.