SEMPO study

SEMPO Study–US Search Spending Nears $20 Billion

When the SEMPO study premiered in 2004,SEM was valued at $4.1 billion. Since then, the industry has enjoyed consistent, often double digit growth, bringing its total value to $16.6 billion in 2010.  Now, in the State of Search Marketing Report, SEMPO and Econsultancy predict the industry to grow by 16% in 2011–bringing total value to $19.3 billion.  That growth is just one of the top line findings of the report.