SEMPO

How are marketers coping with (not provided)?

69% of marketers claim that they focus on conversion rates and performance metrics when coping with their loss of Google keyword data.

This comes from the 2014 Industry Survey published by Moz.

By moving towards making all searches secure, Google has taken away most of the organic search-term data from its Analytics tool, thereby leaving the rather cryptic ‘(not provided)’ as the top keyword in the search terms driving traffic to your site.

Companies increase outsourcing for SEO, PPC and social media: survey

SEO, paid search and social media: for obvious reasons, it’s difficult, if not downright impossible, for companies to thrive online without them.

Given their importance, one might expect that a growing number of companies would be eager to bring their SEO, PPC and social media activities in house, but according to SEMPO and Econsultancy’s State of Search Marketing Report 2011, just the opposite is happening.

Search industry poised for double-digit growth

sempoSince 2004, SEMPO has conducted a widely anticipated annual State of Search Engine Marketing Report, the broadest and most comprehensive look at all aspects of the burgeoning search industry. Today, the 2010 survey published. Econsultancy is proud to have partnered with SEMPO on the research.

The topline finding? Search is up, recession be damned. We estimate the North American search engine marketing industry was worth $14.6B in 2009, up from $13.5B in 2008 and based on 8% year-on-year growth. While the market was sluggish during most of 2009, there was a significant Q4 uptick. This year, we anticipate double-digit growth: up 14% to reach a value of $16.6B by the end of 2010. SEMPO President Sara Holoubek says this is the big takeaway. “Following a rough year for all media, search continued to grow. The anticipated return to double-digit growth is a promising sign that the industry continues its upward trajectory, fueled by advancements such as personalization, local search and mobile.”search growth chart 2010

Social and mobile to drive search growth – SEMPO

sempo logoVideo and mobile search, as well as marketers’ increased willingness to pay a premium for behavioral targeting and mobile search, are going to propel the search industry forward, according to the 2008 State of the Market survey of advertisers and agencies by the Search Engine Marketing Professional Organization (SEMPO).

Seventy-five percent of the 890 search engine advertisers and SEM agencies SEMPO polled say they’d pay more for clicks behaviorally targeted to in-market consumers. On average, advertisers say they’d pay 10 percent more for dayparted and demographic segmenting, and 13 percent more for behavioral search targeting.

Search report shows obsession with behavioral targeting

chessThe official version of the SEMPO report was released today and it shows search engines have advertisers right where they want them. It shows “overwhelming interest” in newly developed behavioral targeting opportunities, with three-quarters of advertisers claiming they would pay bid more for clicks targeted to in-market consumers.

The Search Engine Marketing Professionals Organization “The State of Search Engine Marketing 2008” shows  behavioral targeting has moved demographic targeting down on the priority list. In previous years SEMPO respondents showed a stronger interest in demographic targeting, but this year, advertisers on average would pay 10 percent more for both demographic targeting and daypart targeting; they would pay 13 percent more for behavioral targeting. Behavioral-based search retargeting was unchanged in terms of spending. Two in five advertisers said they are not currently targeting or retargeting searchers but plan to in the next 12 months, while another third (34 percent) said they are not currently targeting or retargeting searchers and have no plans to do so in the next year. Another 44 percent said they were targeting searchers either through an ad network, a portal or consumers who had previously visited their site.