SEMPO

How are marketers coping with (not provided)?

69% of marketers claim that they focus on conversion rates and performance metrics when coping with their loss of Google keyword data.

This comes from the 2014 Industry Survey published by Moz.

By moving towards making all searches secure, Google has taken away most of the organic search-term data from its Analytics tool, thereby leaving the rather cryptic ‘(not provided)’ as the top keyword in the search terms driving traffic to your site.

Companies increase outsourcing for SEO, PPC and social media: survey

SEO, paid search and social media: for obvious reasons, it’s difficult, if not downright impossible, for companies to thrive online without them.

Given their importance, one might expect that a growing number of companies would be eager to bring their SEO, PPC and social media activities in house, but according to SEMPO and Econsultancy’s State of Search Marketing Report 2011, just the opposite is happening.

Search industry poised for double-digit growth

sempoSince 2004, SEMPO has conducted a widely anticipated annual State of Search Engine Marketing Report, the broadest and most comprehensive look at all aspects of the burgeoning search industry. Today, the 2010 survey published. Econsultancy is proud to have partnered with SEMPO on the research.

The topline finding? Search is up, recession be damned. We estimate the North American search engine marketing industry was worth $14.6B in 2009, up from $13.5B in 2008 and based on 8% year-on-year growth. While the market was sluggish during most of 2009, there was a significant Q4 uptick. This year, we anticipate double-digit growth: up 14% to reach a value of $16.6B by the end of 2010. SEMPO President Sara Holoubek says this is the big takeaway. “Following a rough year for all media, search continued to grow. The anticipated return to double-digit growth is a promising sign that the industry continues its upward trajectory, fueled by advancements such as personalization, local search and mobile.”search growth chart 2010