SEMPO

How are marketers coping with (not provided)?

69% of marketers claim that they focus on conversion rates and performance metrics when coping with their loss of Google keyword data.

This comes from the 2014 Industry Survey published by Moz.

By moving towards making all searches secure, Google has taken away most of the organic search-term data from its Analytics tool, thereby leaving the rather cryptic ‘(not provided)’ as the top keyword in the search terms driving traffic to your site.

Companies increase outsourcing for SEO, PPC and social media: survey

SEO, paid search and social media: for obvious reasons, it’s difficult, if not downright impossible, for companies to thrive online without them.

Given their importance, one might expect that a growing number of companies would be eager to bring their SEO, PPC and social media activities in house, but according to SEMPO and Econsultancy’s State of Search Marketing Report 2011, just the opposite is happening.