sentiment

Analysing your competitors through social media monitoring

Social media monitoring can be used to perform various tasks in the advancement of your own brand. Generating leads, finding influencers and identifying key sites are just a few that could be mentioned. 

 

However, what is often overlooked is how these tools can be used to analyze competitors. By keeping track of your competition you can become the leader in your chosen area of expertise. 

This article is aimed at explaining the methods that can be put in place to track competitors through social media monitoring (smm) and what benefits this could have for your company.

Start me up! A profile of email sentiment service Chorus

Chorus is a startup based in Australia which takes sentiment monitoring to another level by allowing customer support teams, marketing departments and PR professionals to analyse and prioritise the emails they receive. 

It helps internal structures and processes to focus on the negative issues first, meaning that customer experience is managed on an intelligent basis, according to severity. 

We caught up with Dave Trindall, one of the co-founders, to discuss sentiment monitoring, delivering excellent customer service, the problems with current email systems and, of course, Chorus itself. 

Is the world ready for email sentiment analysis?

Do you ever receive email in which the tone just doesn’t feel quite right for a professional communication, or was a bit ambiguous about the author’s intentions?

I’ve been reading recently about a free Outlook add-on called ToneCheck which provides a kind of emotional spell-check, performing sentiment analysis on your email to make sure it gives the reader the impression you intended.

TV brands and social media: the Good, the Bad and the Ugly.

I’ve set myself a social media challenge: to look at three brands every month within a specific industry to find out how well they’re
doing in the social media space, or not.

I’ll rate them in terms of their performance alongside others in the
same sector. I’ll share what I find here and really welcome your
comments on my findings.