The Guardian is one of the best mainstream media publishers when it comes to technology. Not only does it do a lot of things right, as far as its website goes, but it has some excellent tech-savvy writers.
However, sometimes it gets things wrong, and an article today by Richard Wray on the search engine optimisation woes of price comparison engine Foundem is badly misguided.
I read the article on the tube, so wasn’t immediately able to check the website in question, but normally when firms blame Google for their problems it is related entirely to their web strategy (or lack of it), as opposed to some outlandish flaw with Google’s algorithm. As such I reckoned there would be a problem with the Foundem website, and probably relating to unique content, technology, and a lack of quality links.
It turns out that there are problems in all of these areas…