With so much change and ambiguity currently prevalent in the world of SEO it’s difficult to know what even constitutes best practice anymore.
Lately I’ve been trying to navigate the murky world of black hat and white SEO and I although I think I grasped the basics, I thought now would be the perfect time to discuss current issues with an industry expert.
Mags Sikora is an SEO Consultant based in London. Over the last seven years she has led a number of SEO projects for brands such as Expedia.co.uk, TripAdvisor, Avis, Mpora.com and currently New Look.
The majority of those projects have consisted of large-scale audits, development, strategy creation and implementation, including all aspects of technical SEO and link building. She also helps smaller websites and startups to set up their own in-house SEO teams.