SEO

Why SEO is getting vertical-specific

A couple of years ago, Google revealed it was using AI and machine learning techniques, such as its RankBrain system, to improve search results.

This helps it better understand the intention behind the words that searchers type into the search box, with the ultimate aim of making results more relevant and providing the best possible results for each and every keyword.

UK Black Friday landing pages: The good, the bad & the ugly

Black Friday isn’t as exciting as a couple of years ago.

Sales are more common year-round, so though most retailers get involved on the big day, it seems fewer are willing to go crazy. Smaller, more niche discounts spread out over the weekend or even the week seems to be the trend.

Ask the experts: Mobile SEO trends, challenges & strategy

We’re starting a new series of ‘ask the experts’ articles on the Econsultancy blog.

For our first installment, we’ve caught up with a bunch of SEO veterans to ask them about mobile SEO. The questions we asked are as follows – you can read them all or jump straight to a question by clicking on it in the list below.

Automating SEO: An introduction to Python

One of the most practical and inspiring talks at last week’s Brighton SEO came from Anita Valentinova, on the topic of using Python to automate SEO.

Valentinova is a senior SEO specialist at VistaPrint, a company that runs 21 websites with over 40,000 webpages.

Unsurprisingly, automation is an attractive prospect when working at that scale and though Valentinova is a relative newcomer to Python, she explained how excited she was to try out new scripts in her day-to-day role.

A day in the life of… a client-side SEO specialist

Our Day in the Life feature recently profiled an SEO account manager within an agency, but now we’re turning the spotlight on a client-side SEO specialist.

Jack Saville is an SEO specialist at Bynder. Here’s what he does with his days.

What is technical SEO? And why is it important?

Technical search engine optimisation (SEO) describes the efforts of a webmaster to ensure their website is compatible with search engine guidelines, and can be indexed and ranked for keyphrase searches accordingly.

Whilst marketers perhaps best understand the implications of getting SEO wrong, it is often developers that implement technical SEO decisions.

What were the biggest SEO trends of 2016?

It’s that time of year again; time to take stock of everything that’s happened in marketing since January.

Let’s start by looking at the big talking points in SEO, with the help of some our industry’s esteemed search experts.