SEOmoz

Rand Fishkin: how CEOs can be great marketers

The job of being CEO is no easy task, just ask any of the six men and women who have been employed in the top job at Yahoo since 2007.

So it might seem a bit harsh to suggest that alongside the massive pressure that comes with the day-to-day running of a company, CEOs should also be a figurehead for their company’s marketing efforts.

But at Distilled’s LinkLove conference SEOMoz CEO Rand Fishkin suggested that those in the top job have a big role in setting the overall tone of their business, including marketing.

He said it’s natural that companies take on the passions, interests and eccentricities of their founders. As a result, the CEO can have a huge impact on the direction and strategy of their company’s marketing.

First off, Fishkin outlined the CEO’s main responsibilities:

The long tail of referral traffic is short: report

Chris Anderson’s book, The Long Tail: Why the Future of Business is Selling Less of More, sits on the bookshelves (or e-readers) of countless entrepreneurs. For many, it has even been an influential book whose ideas have played a role in key business decisions.

Over the years, however, some have asked “Just how long is the long tail?” and interestingly, in many cases, the answer appears to be “not that long at all.”

Are social and Facebook now SEO?

There has been a lot of talk over the past several years about the intersection of search and social. Many suggest that both will inevitably merge in a meaningful way, and there’s good reason to believe they may be right.

But when it comes to SEO, just how big a role is social playing?

Spot instances a double-edged sword for EC2 customers

In late 2009, Amazon introduced a new way for AWS customers to purchase its Elastic Compute Cloud (EC2) service: spot instances.

Instead of buying an instance outright at a fixed price, the price of a spot instance is determined by supply and demand.

So long as your bid for the instance is above the current spot price, you have a fully functional Amazon EC2 instance at your disposal.

What are the most important search ranking factors?

The biennial search ranking factors report from SEOmoz was released today, which surveyed 134 SEO professionals on what has the most effect on search rankings, and their views on the future of search. 

Here’s a few highlights from the report…