SEOmoz

Rand Fishkin: how CEOs can be great marketers

The job of being CEO is no easy task, just ask any of the six men and women who have been employed in the top job at Yahoo since 2007.

So it might seem a bit harsh to suggest that alongside the massive pressure that comes with the day-to-day running of a company, CEOs should also be a figurehead for their company’s marketing efforts.

But at Distilled’s LinkLove conference SEOMoz CEO Rand Fishkin suggested that those in the top job have a big role in setting the overall tone of their business, including marketing.

He said it’s natural that companies take on the passions, interests and eccentricities of their founders. As a result, the CEO can have a huge impact on the direction and strategy of their company’s marketing.

First off, Fishkin outlined the CEO’s main responsibilities: