Six things you can learn from’s failure

In 2006, the domain name was purchased by a group of investors for a reported $14m.

The buyers of, Escom LLC, had big plans for their $14m domain name. According to a press release announcing the sale, “The new will transform into the market-leading adult
entertainment destination by offering compelling, next-generation web
interaction experiences to revolutionize the industry. The new
will leverage the millions of monthly unique visitors that are already
coming to the site while it continues to roll-out a host of
professionally produced products and services…