In 2006, the domain name Sex.com was purchased by a group of investors for a reported $14m.
The buyers of Sex.com, Escom LLC, had big plans for their $14m domain name. According to a press release announcing the sale, “The new Sex.com will transform into the market-leading adult
entertainment destination by offering compelling, next-generation web
interaction experiences to revolutionize the industry. The new Sex.com
will leverage the millions of monthly unique visitors that are already
coming to the site while it continues to roll-out a host of
professionally produced products and services…“