Shackleton

Storytelling brands: Jaeger’s illustrious 130-year heritage

This is the second instalment in my series of posts looking at brands that use storytelling as part of their marketing activities.

I won’t bore you with my full definition of what I think storytelling should mean in a marketing context, but suffice to say that I think it should be used to describe authentic content that reveals something interesting and truthful about the business, such as the origins of its products or a look inside the company culture.