shared links

What’s the half-life of a shared link?

Thanks to the rise of social media, a significant number of marketers
spend an increasing amount of time distributing ‘links’, and trying to
encourage individuals to share them.

But what is a shared link really worth?

There are countless ways to try
to gauge what a tweet or like is worth, but one of the most interesting
comes from bitly, the company whose URL shortener is behind millions of
shared links.