Sharon Flaherty

Q&A:’s Sharon Flaherty on Facebook and Pinterest

For consumer industries such as fashion and retail social media is now a central part of their marketing strategies.

But for other businesses, the benefits of social marketing are less obvious and the tactics are more experimental.

Insurance comparison site might not jump out as an obvious example of a brand that you would expect to invest heavily in social, but in recent months it has unveiled several Facebook apps and launched a Pinterest competition.

To find out more about’s social strategy and how it measures success, I spoke to head of content and PR Sharon Flaherty…