In the iPhone App Store, as in life, popularity begets more popularity. And while success in that space is a goal for many
brands, getting people to download a mobile application is about more than simply creating a great interface.
In the case of Sherwin-Williams, the company had created a fun and entertaining application that was useful in the mobile environment and promoted the brand’s products. After a $15,000 ad buy with AdMob, they moved up the ladder of popularity in the App Store, reaching the iPhone’s coveted top 25 most popular applications list. And as AdMob promised, the app got even more popular after they stopped running ads.