Shoe companies look for a slam dunk with digital experiences

As the internet’s role in daily life, more and more companies that make
physical products are trying to find ways to develop online components
that make those physical products more attractive to consumers.

A great example of this has been seen in the toy industry, where a
growing number of products include internet add-ons. Webkinz stuffed
animals, for instance, come with an access code granting access to an
online virtual world.