Content marketing has rapidly become one of the most important trends in digital, though there is an argument that it is simply a new buzzword for something that successful businesses have been doing for years.
Even so, there’s no denying the positive impact that comes from having a coherent content strategy.
After putting content at the heart of its SEO strategy it saw a 25% year-on-year growth in SEO traffic and a 50% growth in generic traffic. SDG now attracts more than 700,000 site visits every day.
To find out more, I spoke to SDG’s Head of Ecommerce Paul Hornby…