Shop Direct

Which retailers had a good Christmas online?

It’s that time of year when retailers report on Christmas trading, so I’ve rounded up some of the key ecommerce figures.

As IMRG reports, ecommerce continued to grow, with the market worth £104bn in 2014, up 14% YOY. 

Not every retailer had a great Christmas though… 

Shop Direct and Tesco have fastest sites among Europe’s top retailers: report

Shop Direct and Tesco have the fastest websites among Europe’s top retailers, according to a new report from Radware and Level 3.

According to data included in the white paper, 57% of online shoppers will abandon a site if it hasn’t loaded after three seconds.

So Radware conducted a survey of the IR400 European ecommerce sites to see if they met this expectation.

Each site was tested using a range of browsers but the findings in the report are for Google Chrome, which is the most widely adopted browser in the EU.

Overall, the median web page load time was 7.04 seconds, which is double the time it would take for a majority of consumers to abandon their purchase.

As mentioned the research found that UK retailers Shop Direct and Tesco had the fastest load times at 1.69 seconds and 1.72 seconds respectively.

Shop Direct: why brands need separate strategies for mobile and tablet

When marketers talk about e-commerce and digital marketing, tablets and smartphones often get grouped together within the mobile category.

It’s a useful, catch-all way of differentiating these two devices from desktop computers, but in reality the typical browsing and buying habits of a smartphone user are quite distinct from an average tablet user.

In a talk at E-commerce Expo Shop Direct Group’s e-commerce director Jonathan Wall said that the potential value of tablet users meant that businesses need to adopt an entirely separate strategy for the device.

Wall said that roughly 30% of traffic to Shop Direct’s sites, which include Littlewoods and Very, now comes from mobile devices, with smartphones accounting for a slightly higher percentage than tablets.

However tablets users convert at a higher rate than smartphones and drive a higher AOV than desktop.

Site review: Very.co.uk

The Littlewoods Direct website has relaunched this week with a
new name in an effort to appeal to younger customers, and billing
itself an an ‘online, social department store’

The site has been rebranded as Very,
and contains a social network element with contributions from
celebrities such as Fearne Cotton, as well as as the usual e-commerce
stuff. I’ve been trying it out…

Very.co.uk

Zavvi.co.uk back from the dead

Having acquired the rights from the administrators last week, Zavvi.co.uk’s new owners have wasted no time in relaunching it as a transactional website.

The rights to the brand, and its valuable database of customers’ purchase histories, were acquired by The Hut Group, which hopes to hang on to at least half of the 1m Zavvi customers, though I’m not sure it has gone far enough in explaining this to customers on its website. 

Zavvi homepage

Woolworths resurrected as online retailer

WoolworthsAll of its stores are now closed after the retailer’s collapse last year, but the Woolworths name is to live on as an online brand with a relaunch due in the summer. 

The brand name, along with that of its Ladybird clothing range, has been acquired by the Daily Telegraph owners, Sir David and Sir Frederick Barclay, and will fall under the Shop Direct Group, which runs Littlewoods and other brands.