Last week at the shop.org conference, Jamie Nordstrom, Executive Vice President of Nordstrom, took to the stage to talk about the evolution of Nordstrom and it’s move online. Jamie Nordstrom did just about everything in his 26 years with the company. He started in the stock room and moved his way up through sales and management until he reached the top and became Executive Vice President and President of Nordstrom Direct in 2005.
In that time, Nordstrom made it’s own journey from offline to online to multichannel integration. It took time, patience and plenty of investment but it lead to Nordstrom becoming one of the best in show for retailers trying to stay ahead of the ever shifting curve of omnichannel retailing.