Shopkick generates £110m for retail and brand partners

Location-based shopping app Shopkick has confirmed that it generated more than £110m in revenue for its retail and brand partners in 2011 – its first full year in use.

Launched in August 2010 as a location-based loyalty scheme, users simply install the free Shopkick app and it registers every time they enter a physical shop.

People can then collect ‘Kick rewards’ for these visits, and extra points for interacting with a product, which can then be turned into credit or used against special deals.