shopping cart abandonment

Revenue from paid search grows 31% on Black Friday: report

Despite the fact that social ad spend is expected to double by 2016 and analysts are increasingly bullish on native social ads, search continues to be the go-to channel for advertisers looking to drive ROI.

The record-breaking holiday shopping season is making that abundantly apparent. While sales driven by social referrals have thus far been miniscule, early analysis of Black Friday sales data by search and analytics consulting firm NetElixer finds that search ads are killing it.

Free shipping is here to stay, but challenges exist

There may be no free lunches in life, but don’t tell that to consumers who love their free shipping.

Thanks in large part to consumers’ desire to get something for nothing, free shipping has become a common part of the online shopping experience. How common? According to comScore, nearly half of online orders in Q1 2011 were delivered free of charge.