silver surfers

Can you market to the over 50s on social?

It can be argued that over 50s are one of the final demographics not to be very well understood in terms of their relational social media behaviour with brands.

In the very early years of social, very few begged to ask the question or look into how brands can engage older consumers. It was assumed that they weren’t on the channels at all. 

And then the reports started coming through; the ‘Silver Surfers’ (a term I’ve always found slightly patronising) were flocking in droves! It’s a topic the Econsultancy has touched on before in a post looking at six design tips for making your website senior friendly.

But, like a horse without a cart, no one really nailed how to reach them in any meaningful way. 

Stats: Time to reassess and redefine silver surfers?

The beginning of the year is always a fascinating time for stats as numerous analysts look to the data of the preceding 12 months before estimating likely trends on the horizon.

The latest update to our Internet Statistics Compendium reflects this, with major additions from new research by Mary Meeker, IAB and comScore among many others.

Indeed, it is the latest batch of reports from comScore, and particularly its UK Digital Future in Focus 2013I’m focusing on today.