Content marketing has been a hot topic in digital for more than a year, but many brands still struggle with the challenge of how to integrate content seamlessly into the ecommerce experience.
One of our recent surveys found that only 38% of in-house marketers have a defined content marketing strategy, despite 76% saying they are producing significantly more content than they were 12 months ago.
To help brands overcome these challenges Econsultancy and EPiServer have published a new report entitled Where Content and Commerce Collide.
It examines how digital content can be combined with ecommerce in order to create more engaging and successful websites.
One of the sections in the report, which is based on interviews with UK content and ecommerce professionals, investigates which types of content are most important for driving conversions.