Simply Tap

Simply Tap sees 40% more registrations from Thorntons campaign

Mobile payment app Simply Tap saw a 40% increase in registrations following a poster campaign that offered the chance to buy a Thorntons Easter egg for just 1p.

To access the offer users could either type in a code word, scan a QR code or use the app’s image recognition (IR) technology.

Mobile Money Network (MMN) corporate development director Matthew Smith said that the company, which built the app, quickly ran out of the promotional eggs due to high demand.