Simplyhike

Where should you place ecommerce videos on the product page?

Product videos are proven to have a positive correlation with online conversion rates, as people who watch videos tend to buy more stuff. 

Whether or not these customers are further down the purchase journey and so more likely to buy anyway is open to debate.

Video content strategy: why do it & will anyone watch it?

We’re toying with the idea of creating more video content for the Econsultancy blog, so I’ve been investigating what it takes to come up with vaguely interesting content. 

To justify the time spent reading around the subject I’ve put together this blog post which looks at some of the issues I’ve been debating.