Where should you place ecommerce videos on the product page?

Product videos are proven to have a positive correlation with online conversion rates, as people who watch videos tend to buy more stuff. 

Whether or not these customers are further down the purchase journey and so more likely to buy anyway is open to debate.

How should you approach product videos for ecommerce?

Product videos are proven to correlate with higher online conversion rates, yet video remains an underused feature in ecommerce.

One of the reasons for this is likely the fact that it’s difficult to know where to start.