How should you approach product videos for ecommerce?

Product videos are proven to correlate with higher online conversion rates, yet video remains an underused feature in ecommerce.

One of the reasons for this is likely the fact that it’s difficult to know where to start.

Video content strategy: why do it & will anyone watch it?

We’re toying with the idea of creating more video content for the Econsultancy blog, so I’ve been investigating what it takes to come up with vaguely interesting content. 

To justify the time spent reading around the subject I’ve put together this blog post which looks at some of the issues I’ve been debating.