Singapore

The top half of Earth, showing much of Asia and Australia lit up interconnecting lights.

Amazon in Asia-Pacific: A 2020 update

Since its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.

Digital marketing in Singapore: 101

As brands look to diversify, South-East Asia offers compelling markets for companies to build demand and increase sales.

But as the markets in the region are relatively small and quite diverse, it can be hard for marketers to know where they should put their efforts. Search engines, social networks, and ecommerce players are all different in each country.

To help you get started, we have put together a short guide for the countries in the region, starting this week with Singapore.

The state of marketing attribution in Singapore

On Thursday, November 19 dozens of brand marketers came together in Singapore for a full-day discussion of the issues that we are all facing as we drive digital change.

As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any one marketer.  

But at the end of the event, the hosts of each table helpfully provided a summary of the day’s discussions. 

AIA Singapore creates unhealthy digital rewards program

AIA Singapore has launched a digital rewards program called Vitality for every insured customer. Basically the concept is very positive. They want to reward you for being healthy and ask you to track your behaviour online.

How this is being done is open to question though with some serious gaps in the program and some questionable creative.

AIA Vitality is apparently a “science-backed wellness programme that works to make real change to your health” so the blurb goes.

Customers earn Vitality Points by engaging in a number of activities focused on helping them know more about their health and improving it. Singaporean residents can earn Vitality Points for healthy activities such as gym, physical exercise, buying Healthy Food items and stopping smoking etc.

They can check how they’re doing at any time on their account on the website.