singles’ day

Promotional banner for Singles Day, which reads: 11.11 is coming back! Annual lowest price!
1

What can we expect from Singles’ Day in 2018?

Singles’ Day (November 11th) is, by far, the world’s biggest one-day shopping event. While it is still largely focused on China, there are signs it is starting to have an influence on ecommerce globally.  Here’s what you need to know.

The best APAC digital marketing stats from November 2017

Unsurprisingly it’s been a big month for Chinese ecommerce, with Singles Day dominating the headlines.

Our roundup for November is therefore focused on China and ecommerce, but never fear – we bring you a range of fascinating insights into consumer behaviour, as well as some stats from India, too.

China’s Singles’ Day: Can Western brands take advantage?

Alibaba is this year referring to Singles’ Day as the ‘11.11 Global Shopping Festival’.

That’s a pretty clear statement of intent, with the online retailer aiming to create a worldwide event.

It also hints at the growing trend of international, cross-border purchases by Chinese consumers, particularly the middle classes.

10 eye-watering stats from Alibaba’s Singles Day in China

What began as an in-joke between Chinese university students about their lack of significant others has evolved into the world’s biggest online shopping day. 

Alibaba’s 11:11 Global Shopping Festival is an annual event held on 11 November, otherwise known as Singles Day, originally launched by the retailer to raise awareness of ecommerce in China

An insight into the Chinese ecommerce market for Singles Day

China is set to become the world’s largest online retail market, having enjoyed explosive growth in the last few years. The market is mainly powered by China’s 302m online shoppers, incidentally the world’s most active online purchasers.

Much of the Chinese ecommerce industry’s explosive growth is attributed to the unique landscape in itself. The market value of ecommerce is largely derived from the weak offline retail sector, and online retail has provided consumers with a much needed alternative way of shopping.

Econsultancy’s new State of Ecommerce in China report, published in partnership with hybris, an SAP company, looks in more detail at this market.

To focus on the potential the Chinese ecommerce industry has, I’ve decided to share a few snippets from the report. Not to forget it’s Singles Day, the largest online shopping day in the world. Enough said.