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Ecommerce main category page layout: Where to place key elements and why

Due to the popularity of the article titled, ‘Ecommerce product pages:  where to place 30 elements and why‘, a sequel has (finally) been written.

The focus now turns to the main category page, which is used in ecommerce to give shoppers access to a range of products such as ‘menswear’ before they drill further down to find specific items (e.g. socks, jeans).

This article will add value if you:

  • Have little confidence in your current main category page layout. 
  • Are in the process of redesigning your website and need guidance on the main category page.
  • Are bombarded with differing opinions on how the main category page should be laid out by stakeholders, vendors (designs, UX teams) and would like an unbiased opinion.

20 ways for etailers to optimise site search and navigation

Improving your site search and navigation can have a dramatic impact on
sales. Not being able to find the product you want is one of the top –
and sometimes overlooked – barriers to conversion.

In this article I’ve
attempted to summarise what I see as the most important steps to
improving the customer experience. While some require specific
technology, many of these ideas can be implemented on any website.