As many of you will be aware by now, WHSmith took its website offline on Sunday after it discovered that pornographic eBooks were available through its Kobo e-reader.
While the material was undoubtedly unacceptable and needed to be taken offline, it did seem like an over-reaction to pull down the entire website. What’s even more surprising is that two days later the site still isn’t back online.
Yesterday we published a post discussing WHSmith’s decision, including the impact on its SEO, alternative courses of action and what it says about the business’ understanding of digital marketing and ecommerce.
And as the site is still offline there’s more to be said in terms of the wider implications for WHSmith’s digital marketing initiative and the long term impact on the brand.