site redesign

B&Q’s new £60m responsive website reviewed

You can’t buy much for £60m these days.

That’s the amount Real Madrid paid for James Rodriguez, the sum that Michael Gove wanted to spend on a new yacht for the Queen, and the exact figure that B&Q has apparently invested in its new website.

Clearly the home and garden retailer didn’t wish to be outdone by Selfridges, which recently invested a mere £40m to revamp its website.

When I interviewed Michael Durbridge, B&Q’s director of omnichannel, last September he said that the new site would be launched alongside an upgrade to the company’s backend systems.

This would allow the website and in-store ordering systems to run off the same database, with the user interface customised for each channel. B&Q would then have taken a huge step towards forming a single customer view.

So, just how good is this new £60m responsive site?

Q&A: Alex Econs on ICON Printing’s site redesign

Back in April I was kindly invited by the team at 4Ps Marketing to attend its Ski Summit in Tignes, France.

Aside from the skiing (and inevitable après-ski), I got chatting to some of its clients about their digital marketing and ecommerce efforts.  

One of these clients was Alex Econs, founder and director of ICON Printing; an SMB producing customised clothing and accessories for an impressive client list.